THE CONDUCT pathway of artist development

Conduct is a magazine, a label, an agency, and an academy.
Each of those things stands strong in its own right. But together, they form a pathway: a full artist development platform for the next generation.

The Label

• A home for music that matters — across genres, styles, and scenes.

• Every release is a learning experience: artists are walked through each step of the process on their own project — distro, PR, publishing, visuals, socials, ads, sync pitching.

• By seeing every stage in action, they gain valuable insight into what it really takes to release a music project.

  The Roster

• Artists who show consistency and professionalism graduate onto the Roster.

• We redefine what representation should look like: clear strategies around releases, transparency, and collaboration for those who want to help reshape and nurture what’s lacking in the live music space.

• Our artists are guided with structure and purpose, and fully supported through the challenges that being a live performer can bring.

  The Academy: Conduct Yourself

• Once artists have released with us and learned the process, they move into the Academy.

• Here they plan and execute their own release with a budget they must manage.

• They can choose to work with whichever photographers, designers, PR companies, or collaborators they want — gaining hands-on knowledge, experience, and real connections.

• Alongside this, Conduct will build its own pool of prospective managers, publishers, designers, and other creatives who can also gain experience through the Academy process — creating a community of talent that grows together.

  Conduct+ and Pro

• For anyone not directly on the Label or in the Academy, Conduct+ and Pro memberships open up the knowledge.

• Members get behind-the-scenes insights, release breakdowns, and case studies from our internal work and the wider industry.

• Pro includes structured learning and educational modules, giving affordable access to the tools and insights artists need to grow.

• Members also join our forum community — a space for submissions, feedback, networking, and collaboration.

  The Magazine

• The magazine celebrates culture in its widest sense, spotlighting both our artists and the wider creative world.

• Covering music, art, fashion, and creativity from all generations and backgrounds, it promotes the very ethos of Conduct: Inspire · Empower · Educate.

• It ties the whole pathway together, giving a voice to our artists and keeping the wider community engaged.

Why It Matters

Being underground or independent doesn’t mean being unsuccessful.
And being underground or independent doesn’t mean you can’t go on to bigger things — it means you can do so from a position of strength, empowerment, and leverage.

We want to change the narrative.
Conduct exists to bring back artist development — through real opportunities, hands-on learning, and community.

Community

The Conduct pathway is more than releases and articles. It’s a network where:

• Artists, managers, and creatives work together in safe, structured ways.

• Roles exist across every corner of the industry — from label managers and booking agents to writers, videographers, and designers.

• Young people and new voices gain real-world experience in roles they’d never normally access.

• Our forum community connects members for submissions, feedback, and collaboration.

• • And every project becomes a case study — so even those outside the system can learn and benefit.